It’s 10 PM, the kids are in bed, and a parent is comparing your school against two others. Here’s how a 24/7 AI website assistant answers tuition and tour questions — and captures the inquiry before they move on.
Here’s when private-school research actually happens: after the kids are asleep. A parent opens three tabs — your school and two competitors — and starts comparing. What’s tuition for 6th grade? Is financial aid available? When are tours? What’s the application deadline?
Most school websites are beautiful brochures that answer none of this conversationally. The parent finds a “Request Information” form and an admissions email address. They fill out nothing — forms feel like homework — and the tab with the clearest answers wins their attention. By morning, they’ve mentally shortlisted, and your school might not be on it.
Admissions is a considered decision, but the first touch is impulsive: a question answered at 10 PM keeps you in the running. A question met with silence doesn’t.
Admissions inquiries have their own shape. Your assistant should gather:
A firm boundary: this is not a student-records system. The assistant is for parents and staff exploring admissions — it should never be used to collect student records, grades, or sensitive information about children.
10:20 PM. Daniel is researching schools for his daughter, who’d enter 6th grade next fall. He asks your site’s assistant: “What’s tuition for middle school, and do you offer financial aid?”
The assistant answers from the school’s published tuition info — exact numbers you provided, nothing invented — and explains financial aid availability the way your admissions page describes it. Daniel then asks about tours. The assistant takes his tour request with his name, email, and phone, noting his daughter’s grade level.
There’s no such thing as an admissions emergency at 10 PM, so nothing gets flagged urgent — everything is neatly queued. At 8:30 AM, your admissions director opens a summary: one tour request with full context, two tuition questions already answered, one financial-aid inquiry with contact details. Daniel never filled out a form. He just had a conversation.
See it from a parent’s perspective: our Brookfield Academy demo is a fictional private school running this setup. Ask about tuition. Ask about tours. Ask about financial aid — at any hour.
For your school it’s $297/month — free setup, month-to-month, 14-day money-back guarantee. We train it on your tuition, programs, deadlines, and tour process, install it on your site, and manage it ongoing. See pricing.
No — it’s designed for parents and staff doing admissions research: tuition questions, tour requests, deadlines, financial aid. It is not a student portal or student-records system, and it should never be used to collect student records or sensitive information about children.
It answers from the tuition figures and aid information you provide during setup — exact numbers, never estimates or guesses. If a parent asks something beyond your published info, it captures the question and routes it to your admissions team.
It takes tour and open-house requests — date preferences, grade level, contact details — and your admissions office confirms the actual booking. You stay in control of the calendar; the assistant makes sure no inquiry slips through.
Flat $297/month for your school’s website, with free setup and ongoing management, month-to-month. School groups running multiple campuses can cover up to five websites for $997/month. All plans include a 14-day money-back guarantee.
Flat $297/mo · Free setup · We build, train, install & manage it · 14-day money-back guarantee
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